Sarah Palin Product Launch A Smash Hit: Now More Popular Than Obama And McCain

How good a job did the Republicans do with their recent product launch? In a word, awesome.

Sarah Palin now has a 58% "favorable" rating. That's higher than her boss, John McCain (57%). It's also higher than her boss's "celebrity" opponent, Barack Obama (57%).

Sarah Palin details:

• 58% have a Favorable view (40% Very Favorable)
• 37% Unfavorable (18% Very Unfavorable)
• A week ago, 67% had never heard of her.
• 89% of Republicans have a Favorable view vs. 33% of Democrats
• 65% of men are Favorable vs. 52% of women
  
• 51% believe the media is trying to hurt her
• Palin radically boosted McCain's Favorable ratings: Among unaffiliated voters, favorable opinions of McCain jumped 11 points in a week—from 54% before the Palin announcement to 65% today.
• 40% think Palin is ready to be president.
• 44% say Palin has better experience than Obama. 48% say Obama

Amazing! (Now, quick, hide, before the love affair wears off.)